Dato’ Rozalila Binti Abdul Rahman
Independent Non-Executive Director, Chairperson of AGX Group Berhad
Dato’ Rozalila Binti Abdul Rahman, a Malaysian aged 64, is our Independent Non-Executive Director, Chairperson. She was appointed to our Board on 7 November 2022. She graduated with a Bachelor of Food Science and Technology from Universiti Putra Malaysia (formerly known as Universiti Pertanian Malaysia) in 1988.
In 1999, she left Unilever (Malaysia) Holdings Sdn Bhd to join Kellogg Asia Marketing Inc. (Malaysia Branch), a company principally involved in promoting and distributing ready to eat cereal products under the Kellogg’s brand name, as New Product Manager where she led the demand side of the company’s new product development process including product development, copy development and launch plans. Dato’ Rozalila was responsible for implementing business plans, growing market and revenue share of Kellogg’s new product categories, optimising costs and delivering profits for Kellogg’s consumer brands in South East Asia.
In 2000, she left Kellogg Asia Marketing Inc. (Malaysia Branch) to join Reckitt Benckiser (Malaysia) Sdn Bhd, a company principally involved in manufacturing and selling consumer and pharmaceutical products, as Marketing Manager – Fabric Care Malaysia/ Singapore. She was later promoted to be Marketing Manager – Pest Control Malaysia/ Singapore in 2002 where she was in charge of the sales and marketing of the Pest Control business in Malaysia and Singapore. Dato’ Rozalila was responsible for implementing business plans, growing market and revenue share of Reckitt Benckiser’s pest control category, optimising costs and delivering profits for Reckitt Benckiser’s consumer brands in Malaysia and Singapore.
In 2003, she left Reckitt Benckiser (Malaysia) Sdn Bhd to join Bank Simpanan Nasional Berhad, a financial institution, as Director, Sales and Marketing where she was in charge of the sales and marketing of the consumer mortgage (including cards) and deposit business. Dato’ Rozalila was responsible for implementing business plans, leading the bundled customer proposition for BSN’s mortgage, credit and debit cards and BSN’s Premium Savings Certificates, optimising costs and delivering profits for BSN. In 2006, she joined Maxis Mobile Services Sdn Bhd (formerly known as Malaysian Mobile Services Sdn Bhd) as General Manager, Marketing Services, Consumer Business Division. Maxis Mobile Services Sdn Bhd is a wholly-owned subsidiary of Maxis Berhad, a telecommunications company listed on the Main Market of Bursa Securities. Maxis Mobile Services Sdn Bhd is principally involved in the provision of mobile telecommunication services for special niche projects. She was later promoted to General Manager, Segment Marketing, Consumer Business Division in 2008 where she was managing the business of both Maxis and Hotlink brands in the Malay market, including 2 geographical areas, i.e., East Coast and East Malaysia as well as the migrant worker segment. Dato’ Rozalila was responsible for implementing business plans for Maxis’ and Hotlink’s customer segments in the specified geographical areas through acquisition and retention programmes, growing market and revenue share of mobile wallet, optimising costs and delivering profits for the identified segments.
In 2010, she left Maxis Mobile Services Sdn Bhd to join Telekom Malaysia Berhad, as Chief Marketing Officer where she was responsible for managing the company’s business and customer management division covering group marketing, retail products and customer service management departments for mass market and managed accounts. Telekom Malaysia Berhad is a company principally involved in the establishment, maintenance and provision of telecommunications services and telecommunications related services and construct, manufacture, produce, purchase, take or hire or hire-purchase, install, maintain and repair. From 2012 to 2014, she was appointed as Adjunct Professor at the Faculty of Economics & Management of Universiti Putra Malaysia.
In 2014, she left Telekom Malaysia Berhad to join Astro GS Shop Sdn Bhd as Chief Executive Officer. Astro GS Shop Sdn Bhd is a subsidiary of Astro Malaysia Holdings Berhad, a media and entertainment company listed on the Main Market of Bursa Securities. Astro GS Shop Sdn Bhd is principally involved in home shopping business through various platforms including but not limited to television home shopping, internet/online shopping and mobile shopping. She was responsible for leading and managing Astro’s TV home shopping including e-commerce retail start-up delivering profitable growth within 3 years.
In 2016, she left Astro GS Shop Sdn Bhd and founded Lestari Prestasi Sdn Bhd, a company principally involved in online retail sale of beauty care products and designer apparels, and served as its Managing Director where she is responsible for an e-Commerce start-up, www.leemporium.com, that sells Korean and Malaysian skincare products, Turkish and Malaysian fashion line under Aneesa Alsagoff collection, Turkish prayer mats, Turkish bedspread sets and Turkish tablecloth sets.
Dato’ Rozalila was appointed as an Independent Non-Executive Director of MISC Berhad in 2018. MISC Berhad is a company listed on the Main Market of Bursa Securities. The principal businesses of MISC Berhad and its group of companies comprise energy shipping and its related activities, owning and operating offshore floating solutions, marine repair and conversion, engineering and construction works, integrated marine services, port management and maritime services as well as maritime education and training. She retired as the Independent Non-Executive Director of MISC Berhad on 1 September 2023.
Presently, Dato’ Rozalila sits on the board of Affin Bank Berhad, a financial institution listed on the Main Market of Bursa Securities, as an Independent Non-Executive Director. She also holds directorship in a private company.
